---
title: "Brand guidelines"
description: "How to write the editmd name, use the mark, and refer to the app when you link, review or sponsor it."
canonical: https://editmd.app/brand/
markdown: https://editmd.app/brand.md
status: pre-release, waiting list open
generated: editmd-website
---

# Brand guidelines

editmd is free. To keep it that way we are exploring affiliate links and sponsorships. These guidelines say how the name and mark may be used by anyone who writes about the app, links to it, or works with us.

## The name

- editmd, always lowercase, one word. Not EditMD, Editmd, edit.md or edit md.
- Describe it as "a free Markdown editor for Mac". The full line we use: "Create, edit, preview and review Markdown on your Mac. A free, local editor with optional AI assistance and flexible exports."
- Made by Brencel AS. Write "editmd by Brencel" when the maker matters.
- The editmd name and wordmark are trademarks of Brencel AS; the artwork on this site is © Brencel AS.

## Wordmark and mark

- The wordmark is the name in Schibsted Grotesk Bold with the prompt glyph >_ in the accent colour before it. It is the only mark in use today; a standalone logo mark is being designed and will be published on this page when it is finalised.

## Colour and type

- Accent: amber, oklch(0.8 0.147 79). Dark ground #080807 with paper text #f4f3ed. Light ground #fbfaf7 with ink text #17160f. Terminal green #33ff77 is a website appearance only; the app offers System, Light and Dark.
- Type: Archivo for headings and text, Source Code Pro for code and labels, Schibsted Grotesk Bold for the wordmark, Courier Prime for the Terminal appearance.

## Using the mark

- Do: use the wordmark unchanged, keep clear space equal to the height of the letter e, show it at 20 px or 6 mm or larger, link it to https://editmd.app.
- Do not: recolour, outline, rotate, stretch or add effects; combine it with another logo; imply endorsement or partnership not agreed in writing; use it on a page that offers a download of editmd.

## Partners, affiliates and sponsors

- Anything sponsored or affiliate-linked on editmd.app is labelled where it appears.
- Sponsorships never change what the app does, what it sends, or which AI providers it supports.
- The handbook and Markdown School carry no sponsored content.
- The website runs no advertising network, no analytics and no tracking, and that does not change with a sponsor.

Questions and permission requests: https://editmd.app/contact/.